


HELPING STARTUP CEOS
SUCCEED
Through Self-Discovery and Practical Support
Consulting and Coaching from Evan Cohen - How I Can Help
1
360 CEO Feedback
Startup CEOs find it hard to focus on improving personal performance, given the intense demands of running a company, the hesitation team members have sharing feedback upward, and the typical lack of a structured feedback process with investors and board members. I can deliver an actionable, honest leadership performance assessment for startup CEOs, synthesizing the views of the leadership team, board members, and investors, and through self-evaluation.
2
Fractional COO or CFO
When startups aren't ready for a full-time COO or CFO but are starting to feel the pain of company growth, I can deliver experienced part-time leadership as a fractional COO or CFO, getting my hands dirty to help you and junior team members manage key business functions on a one, two or three day-per-week basis.
3
Fundraising Strategy
Fundraising is an essential core competency of any startup CEO. I can help Founders develop their storyline, optimize their deck, build a forecast model, and improve their pitch through structured feedback, working sessions, detailed editing, and slide or model construction.
4
CEO Coaching
I coach early-stage Founders who want a strategic thought-partner and experienced operator to help navigate the endless challenges of startup life. I offer value-added perspectives on leadership, talent management and hiring, organization design, business planning, operations, finance, partnership strategy, fundraising, personal career planning, stress management, and more.
ABOUT ME
I help start-ups scale, operate and succeed, leveraging my time as an executive and operator at Lyft, Foursquare, Bebo, Jupiter, Tibles, Human Ventures, and others. Across 20+ years in tech, I’ve worked to develop business strategy, build and lead high-performance teams, manage finances and operations, and raise capital to fund growth.
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In my startup career, I’ve been through a successful IPO, a large M&A exit, blitz scaling, massive fundraises, growth flattening, company implosions, and more. My network straddles the NYC, SF and European tech ecosystems given years working at home in New York and abroad.
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Highlights from my career include:
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Finance executive at web3 startup Tibles
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Building and leading an early-stage incubator at Human Ventures
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Board member of HostelWorld, a public company travel marketplace for hostel-goers
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Running the $1b+ East Coast business for Lyft during its high growth catch-up-with-Uber phase
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COO for Foursquare, starting as 6th employee and first business hire
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Strategy and ops for Bebo, an early social network acquired by AOL
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Industry forecasting for Jupiter, a web 1.0 consulting pioneer advising on the emerging consumer internet economy, with startup clients such as Yahoo, Amazon and Google

Evan Cohen has been a startup executive and operator for over 20 years, having built high-performance teams across Jupiter, Bebo, Foursquare, Lyft and other high-growth environments. Evan has managed dozens of people, written hundreds of performance reviews, and coached start-ups CEOs across a wide range of industries.
