


HELPING STARTUP CEOS
SUCCEED
Through Self-Discovery and Practical Support
Consulting and Coaching from Evan Cohen - How I Can Help
1
360 CEO Feedback
Startup CEOs find it hard to focus on improving personal performance, given the intense demands of running a company, the hesitation team members have sharing feedback upward, and the typical lack of a structured feedback process with investors and board members. I can deliver an actionable, honest leadership performance assessment for startup CEOs, synthesizing the views of the leadership team, board members, and investors, and through self-evaluation.
2
Fractional COO or CFO
When startups aren't ready for a full-time COO or CFO but are starting to feel the pain of company growth, I can deliver experienced part-time leadership as a fractional COO or CFO, getting my hands dirty to help you and junior team members manage key business functions on a one, two or three day-per-week basis.
3
Fundraising Strategy
Fundraising is an essential core competency of any startup CEO. I can help Founders develop their storyline, optimize their deck, build a forecast model, and improve their pitch through structured feedback, working sessions, detailed editing, and slide or model construction.
4
CEO Coaching
I coach early-stage Founders who want a strategic thought-partner and experienced operator to help navigate the endless challenges of startup life. I offer value-added perspectives on leadership, talent management and hiring, organization design, business planning, operations, finance, partnership strategy, fundraising, personal career planning, stress management, and more.
ABOUT ME
I help start-ups scale, operate and succeed, leveraging my time as an executive and operator at Lyft, Foursquare, Bebo, Jupiter, Tibles, Human Ventures, and others. Across 20+ years in tech, I’ve worked to develop business strategy, build and lead high-performance teams, manage finances and operations, and raise capital to fund growth.
In my startup career, I’ve been through a successful IPO, a large M&A exit, blitz scaling, massive fundraises, growth flattening, company implosions, and more. My network straddles the NYC, SF and European tech ecosystems given years working at home in New York and abroad.
Highlights from my career include:
-
Finance executive at web3 startup Tibles
-
Building and leading an early-stage incubator at Human Ventures
-
Board member of HostelWorld, a public company travel marketplace for hostel-goers
-
Running the $1b+ East Coast business for Lyft during its high growth catch-up-with-Uber phase
-
COO for Foursquare, starting as 6th employee and first business hire
-
Strategy and ops for Bebo, an early social network acquired by AOL
-
Industry forecasting for Jupiter, a web 1.0 consulting pioneer advising on the emerging consumer internet economy, with startup clients such as Yahoo, Amazon and Google

Evan Cohen has been a startup executive and operator for over 20 years, having built high-performance teams across Jupiter, Bebo, Foursquare, Lyft and other high-growth environments. Evan has managed dozens of people, written hundreds of performance reviews, and coached start-ups CEOs across a wide range of industries.
